Azra Mehdi: The Story Behind the Jewelry

Thanks for taking the time to get to know me. My name is Azra Mehdi.

I design and create gold jewelry because I go absolutely crazy for a well-designed, well-made piece of jewelry that outlasts time and generations and retains value. 

It is said that the world’s love of diamonds was born in India, where I was also born and raised until the age of 17, when I emigrated to the United States for college. My parents - a 3rd grade-educated mother and a father who dropped out of college due to lack of funds - sent me to the US so I could have a better life than they did.  My father dropped out of college to work overseas so he could better provide for his extended family and later for us. Sadly, this meant I saw him only 3-4 times a year. My father gifted me gold jewelry to reward my academic successes, which not only deepened my bond with him and left me with an indelible positive connection to gold. Separately, I watched my mother scrimp and save from her household grocery budget to buy gold jewelry, which was hers to do with as she pleased. Growing up, gold jewelry simultaneously was a symbol of unconditional love and female empowerment for me.

Although I did not start my career designing jewelry (I am an antitrust and consumer rights attorney), the passion and my emotional association to jewelry led me to start Azra Mehdi Jewelry. I began designing jewelry for myself in my late 20s when I finally had enough money to be able to afford fine  jewelry. But I was generally disappointed with the gold jewelry I found in stores. As a working mom, this became an acute problem - I wanted elegant everyday jewelry that was timeless, yet effortless. I wanted to be able to wear jewelry regularly on my own without help from others for clasps and bracelets. I wanted jewelry that worked with my busy lifestyle allowing me to go from the office to dinner, kids' school events or just meeting friends.  

I design jewelry that empowers women to live their fullest, most beautiful life without compromising on other aspects of their lives or style, quality or price. My mission is to create timeless and elegant gold jewelry that is

💎 Designed to Move & Work with Busy Lifestyles.

💎 Easy to Wear Without Help from Others.

💎 Engineered Not to Pinch, Squeeze, Pull or Cause Discomfort.

💎 Ethically-sourced, Superior Materials that Sparkle Even with Daily Wear. 

💎 Versatile - Tastefully Elegant for Day or Evening Wear.

💎 Investment quality jewelry at reasonable rates that retain and increase in value.

💎 Donate to Social Causes that Make Girls’ Education a Priority.

Personally, I find that jewelry is the only accessory that enhances one’s natural beauty without covering it up.  I hope that my jewelry makes the person wearing it feel beautiful, confident and ready to take on EVERY DAY and the world. Launching my company has allowed me not only to have a creative outlet for my passion, it has provided me with the perfect platform for giving back to a social cause very dear to my heart - girl’s education - because education is what allowed me to have the confidence not only to dream, but to achieve that dream.